12 things you should really know about SEO
Studies show that more than 90% of all internet users use search engines to find what they are looking for, whether it is products / services or just old information.
I hope the following twelve points round up the philosophy, methodology, and methodology of the SEO question that are solid, effective, and provide some useful insights into the industry itself.
1. Content. Content. Content.
Writing effective, professional, and optimized ads is the only and most important factor in any SEO campaign. Search engines index websites based on the content on each page of the website. With a thorough understanding of the language and grammatical norms combined with extensive research to find and leverage market focus, a website can be systematically and ethically brought to the top level of a "search engine results page" manner.
2. Weblog analysis.
Measure everything at least twice and then check again. While I would be the first to say that many of the techniques that make up website optimization are more of an art than a science, one needs to take a very scientific approach to the results of those efforts. This is done by systematically recording and performing a weblog analysis of the websites. There are a number of specialized programs available to make this job easier, but at least one needs to closely monitor website visitors and their activities while they are on the site. No matter how well planned the strategy is, it is largely theoretical to prove it with results that can only be measured by records and a thorough analysis of its content.
3. Nobody can guarantee the first ranking on Google or any other search engine.
Those who promise such inimitable acts will either improve vague search terms (like "green dwarf gadgets with purple polka dots and sundae") that no one will ever look for, or make a false claim and have no intention of keeping or have an advantage. Intern at Google, which is easy to lose sight of when the honest people at Google find out. The other option, which is take the money and run, is worth mentioning here, but I'll be polite.
4. Some things are just silly.
You don't have to submit your website to 50,000 search engines. Companies that offer this service are suspicious at best. 85% of internet search results come from a single search engine. If you have a link from an established website, or better yet, a directory, your website will be fine on its own. Four (4) search engines account for more than 90% of web traffic. For any suspected benefit that might result from listing on a mysterious Botswana search engine that specializes in Kalahari safaris and receives 7 visits a day; Well I got it.
5. SEO is not a pay-per-click system.
While no one can argue with the effectiveness of a well-planned pay-per-click campaign in increasing traffic and sales, the fact remains that conversion rates are generally low and stop the moment the "push." "stops. With a well-planned and executed SEO campaign, results can take a little longer, but they produce and grow even long after the deal is closed and paid for. We often find that after a thorough improvement to the website, only minor changes are required, mostly related to new content and / or new sales or service items.
6. SEO is not magic, not a druid, not a shamanism.
It also doesn't require special hymns, celebratory fires, or clothing items, though some of us like to howl at full moon at times. There are no “top secret” practices that reputable SEOs cannot convey to a client, judge, or mother. The nature of the internet has always been collaborative and there is nothing about SEO that cannot be learned with a huge dose of time and money. A reputable SEO company will give you an article for each article showing where the money is going. Be careful if you feel a secret atmosphere or are unwilling to answer questions. There are technical points for their complete understanding
Hussein suggested first. The trial and error method will cost significantly more in the long run, with or without the desired result. After you've studied the plan and established a working budget, you can then implement the plan if finances allow.
7. Do-it-yourself SEO.
Yes, you can implement your own SEO campaign and find a reputable SEO company to help plan and organize it for you. Almost half of my clients do some of the actual work themselves or their in-house staff after discussing company goals / objectives, a thorough website analysis, a thorough term search, and instructions focusing on ways and means to get high SERPs to achieve. These introductions are followed by a detailed program with suggestions and methods that the customer can implement himself or use others to carry out. Average savings 30-40%.
8. Interim implementation.
While many companies are spending thousands of dollars a month on search engine optimization, there is an alternative that pays off in increasing sales and leads without the huge investment out there. The most important consideration is to have a reputable company to do the initial assessment and planning planning
9. Remember the old saying, "If it sounds too good to be true, it probably is."
This has never been more true than in SEO. While tangible and measurable gains always result from a well thought out and implemented improvement strategy, the internet is a competitive medium and we all want to be number one. Accept that a steady upward move over time will bring you to the top of the post-breakdown areas.
10. Idea for meditation.
In the race for the top, the presence of your website, your business and possibly your reputation is at stake. Look out for "short cuts" or less ethical plans anyone could propose to help meet your business goals. Ultimately, you, the business owner, are responsible for the company or the person you hire. Insist on having a thorough understanding of the strategy and the steps that will be taken to implement it. If at least it seems lazy, find an explanation. In this case, not only is ignorance not a blessing, but it can be the beginning of the end of your work.
11. Not all inbound links are created equal.
The relevance of the inbound link to your line of business, website topic, and PR score will determine how important they are to your PR ranking. As Google is tackling this trend, there is nothing new there, and most of the others are following closely. Gone are the days when all inbound links were fetched in every possible way. Incoming links that are poorly rated and / or irrelevant don't just incur a penalty. Link farms, free link systems, automated link aggregators, or any other fad that doesn't carefully examine the links and websites they come from will do more harm than good in the long run.
12. It's more than just facts and figures.
The relationship between internet business and SEO is perhaps one of the closest business relationships. To be effective, SEO needs to know not only the facts and figures associated with the attempt, but also something about the dreams and aspirations of business leaders. Things that would not normally appear in a prospectus are often invaluable information when searching for the "right fit" in the complex online world. Because of my frequent calls and emails in the early stages, my customers sometimes ask, "Am I your only customer?" I usually laugh and say something touching until I know your business as much as you do. Yes, you are the only one who matters.